The Steam Company:
Premium Brand Packaging
The Steam Co. is a vape shop and lounge in Orange, CT that manufactures and distributes e-liquid and other vaping products and supplies. Based on their founders’ own personal journeys, their goal is to help people quit their addiction to tobacco products.
The Steam Co. had an excellent grasp on a direct-to-consumer business model—including a refreshingly simple eCommerce shopping experience and subscription plans that delivered artisan e-liquid juice to customers’ doors every month. But they wanted to expand their reach and enter the wholesale and big-box retail market. For that they needed comprehensive, custom packaging. Something that could help their brand stand out in the sea of competition.
Pinpoint developed a cohesive set of designs for e-liquid bottles, product boxes, and shipping boxes that presented The Steam Co. as a premium brand. Each part of the customer’s interaction with the product—on doorstep or shelf and then into the hand—would now be impacted with an air of intentionality and beauty that exudes class.
Pinpoint produced double-sided English/Spanish packaging for distribution in South America; single-color print corrugated boxes to ship wholesale samples domestically; and bottle labels for the craft e-liquid itself.
