Kineti-Go Games:
Brand Development

Kineti-Go Magnetic Games is a startup that designs and manufactures a unique line of table games powered entirely by magnets. Their handcrafted, wooden games express a sense of nostalgia and excitement of the “good ol’ days” of family fun.

Brand new to the marketplace, Kineti-Go Games needed a new brand for their beginning. They approached Pinpoint to develop and design the brand visuals for their company, which would branch off into different product branding as well.

Pantone Color Book

After concluding our in-depth discovery process, we began to craft a brand with a vintage look and feel that helped to tell a story while complementing the sense of nostalgia the startup company was trying to achieve.

City of New Haven Window Wrap

Immediately, Kineti-Go Games was able to present their products and brand confidently to retailers and stores around the country. Within months Kineti-Go Games was picked up by the unique gift catalog Uncommon Goods, which is delivered to households and businesses around the country.

Deliverables

  • Design of company logos and individual products’ logos
  • Product design
  • Engraving the logo on wooden products
  • Design and production of custom packaging
  • Design and production of tradeshow booths
  • Video production for a commercial
  • Design and production of brochures and sell sheets

What challenges do you face on your project?