Branding Insights
Read our latest thoughts on everything from business challenges and emerging trends to creating unique experiences around your brand.
Signage Improvements Deliver Top-Line Results
If you have a place of business, there are probably some signs to help clients find you. Beyond wayfinding and informing, however, the design and...
When Is It The Right Time To Rebrand?
By Steve Gentile, Director of Strategy and Managing Partner of Pinpoint Promotions, responsible for overall growth and strategic vision of the...
How to Humanize Your Brand
6 Things You Can Start Doing Today to Go from Robot to Relatable You may be asking yourself, “In this heavily digital world we’re living in, what...
How the Pandemic is Changing the way Brands are Advertising During Super Bowl LV
Super Bowl Sunday – one of the most popular sporting events in America – is going to look a little different this year, both on screen and in the...
The Creative Follow Through Process
Presenting with The Same Passion as You Design As graphic designers, we draw from our creative brains and artistic capabilities to communicate ideas...
How custom holiday gifts can be the much-needed light during dark times
“Thank you”. Such a simple yet underutilized phrase. Easy to say, yet at times, difficult to show. It tends to be more natural for us to express...
Comcast Pin Lettering at Oakdale Theater
Pinpoint produced this clean-cut standoff pin lettering as the finishing touch to the already impressive Comcast suite we revamped at the Oakdale...
All Aboard the Rock & Roll Express!
From what was once an empty structure in the concourse at the Xfinity Theater in Hartford CT, transformed to one badass branded musically inspired...
Pinpoint Moves Headquarters to West Haven
WEST HAVEN, CT. — On October 15, 2018 Pinpoint relocated its headquarters from Stratford to 45 Railroad Avenue, West Haven, Conn., having purchased...
Pinpoint Hits The Road!
Taking your brand on the road? Our experiential marketing team is here to help! Let us do the heavy lifting! Our team will take care of everything...
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