Branding Insights
Read our latest thoughts on everything from business challenges and emerging trends to creating unique experiences around your brand.
How Big Brands Use Branded Merchandise to Advance Market Awareness
In a world dominated by digital advertising, what place does branded merchandise have? They have always been effective marketing tools for piquing...
Pinpoint Rocks Venue Branding for Concert Amphitheater
The Experience You made it to the must-see concert of the season at the Hartford Healthcare Amphitheater. The concert...
Vehicle Wraps: Cost-Effective Marketing Solutions
You’ve seen a blazing design covering an entire truck that clearly and professionally identifies a brand’s vehicle. But more than brightening up...
Stadium Environmental Graphics and the Impact on the Fan Experience
Stadiums are built for events and the spectators. But to be successful, owners must view them as entertainment hubs with the mission of giving...
Signage Improvements Deliver Top-Line Results
If you have a place of business, there are probably some signs to help clients find you. Beyond wayfinding and informing, however, the design and...
When Is It The Right Time To Rebrand?
By Steve Gentile, Director of Strategy and Managing Partner of Pinpoint Promotions, responsible for overall growth and strategic vision of the...
How to Humanize Your Brand
6 Things You Can Start Doing Today to Go from Robot to Relatable You may be asking yourself, “In this heavily digital world we’re living in, what...
How the Pandemic is Changing the way Brands are Advertising During Super Bowl LV
Super Bowl Sunday – one of the most popular sporting events in America – is going to look a little different this year, both on screen and in the...
The Creative Follow Through Process
Presenting with The Same Passion as You Design As graphic designers, we draw from our creative brains and artistic capabilities to communicate ideas...
How custom holiday gifts can be the much-needed light during dark times
“Thank you”. Such a simple yet underutilized phrase. Easy to say, yet at times, difficult to show. It tends to be more natural for us to express...
Comcast Pin Lettering at Oakdale Theater
Pinpoint produced this clean-cut standoff pin lettering as the finishing touch to the already impressive Comcast suite we revamped at the Oakdale...
All Aboard the Rock & Roll Express!
From what was once an empty structure in the concourse at the Xfinity Theater in Hartford CT, transformed to one badass branded musically inspired...
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