Giant Coffee Cup Customization & Branded Footprint
Dunkin’ Donuts is a longtime sponsor of the XFINITY Theater in Hartford, CT. Each season thousands of concertgoers pass this giant coffee cup structure to get free samplings of coffee or sign up for promotions. As years passed, Dunkin’ Donuts found their presence was becoming stale and they needed some life infused into their branded footprint.
Pinpoint was approached to design and convert the old Coolatta structure into a new, vibrant, iced coffee that would turn heads and get noticed.
We painted the entire structure to make it appear as though ice cubes were floating in coffee; removed the whipped cream from the top and replaced it with giant, glistening ice cubes; replaced the main sign over the counter; painted the entrance bricks Dunkin’s colors as well as the exterior of the building and fencing around the area.
The finished, giant Dunkin’ cup far surpassed expectations! The footprint now is fresh and inviting, attracting more foot traffic and increasing brand exposure.