iHeart:
Wango Tango – AT&T Turn up the Love Pavilion

Wango Tango, iHeartRadio’s “national kick-off to summer music” event is a day-long concert produced by Los Angeles radio station KIIS. took place at Banc of California Stadium in Los Angeles.

Ideation, fabrication, production, and installation of three interactive sponsorship-activation footprints was awarded to Pinpoint. Concertgoers were invited to tour the three footprints, designed in part as photo ops to promote the partnership between AT&T and The Trevor Project.

Pantone Color Book

We created a pergola with colorful ribbons woven into the top. Inside, the core attraction was 17’ wide, 6’ tall custom lettering structure. “#TurnUpTheLove” was made of 10” thick foam letters.

Pinpoint also produced branded swag for concertgoers to show their alliance with The Trevor Project.

Weeks of Creative and Buildout

Installation Days

20′ x 20′

Footprint

Concert Attendees

Complimentary Premiums

Deliverables

  • 20’ x 20’ custom pergola made of genuine Californian redwood
  • Rainbow fabric woven into the roof structure
  • 17’ wide x 6’ tall custom “#TurnUpTheLove” stacked letters
  • Die-cut heart shaped stickers
  • Branded entrance kiosk
  • Ice cream and branded freezers
  • Laser-cut dimensional entrance sign
  • Rainbow themed slap bracelets, patches, napkins and giveaways
  • Custom 3-sided ‘Decode the Rainbow’ spinning signs
  • Colorful beanbag chairs

What challenges do you face on your project?