FanDuel turned to Pinpoint to design, create, build, and install an immersive customer experience for football and fantasy sports at the Jacksonville Jaguars’ Stadium in Jacksonville, Florida—within 3 weeks.

The goals were to increase brand recognition, enroll new users to FanDuel, and promote customer engagement.


We built three brand activation footprints designed for an immersive consumer experience: Reward Zone, VIP Club, and Mayor’s Cabana. These were collectively called FanDuelVille. During each Jaguars home game, FanDuelVille accommodated over 3,000 fans.

The FanDuel brand activation was a remarkable success. FanDuelVille became a marquee destination for fans and offered prime visibility both in the stadium and on TV during nationally televised games. The brand exposure for FanDuel was a huge success for the entire 2015 season.

  • Creative and buildout: 3 weeks
  • Stadium Attendance: 64,000+
  • First-time sign-ups: 250+
  • TV Reach: 162,000 households watched the game
  • 60′ wide x 15′ tall x 17′ deep custom truss system
    structure with canopy
  • Vinyl elevator wraps
  • Stanchion walls
  • Imprinted turf
  • Slip-resistant concrete floor graphics
  • Custom branded furniture
  • Custom branded kiosks
  • Promotional product giveaways for fans
  • Printed postcards and handouts
  • Imprinted apparel
  • Various signage throughout the stadium
  • Creative
  • Signage
  • Fabrication
  • Promo
  • Print

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