FanDuel:
FanDuelville Stadium Experience
The daily fantasy sports business has become an extremely competitive space in a short amount of time. With so many options for consumers to choose from, and lack of differentiation between one company and another, FanDuel had to move quickly to gain market share and increase brand recognition.
With the NFL season around the corner, FanDuel was faced with having to design, produce, and build several brand activation footprints within a professional football stadium in an effort to raise brand awareness, enroll new users, and promote consumer engagement.
FanDuel turned to Pinpoint to design, create, build, and install an immersive customer experience for football and fantasy sports at the Jacksonville Jaguars’ Stadium in Jacksonville, Florida—within 3 weeks.
We built three brand activation footprints designed for an immersive consumer experience: Reward Zone, VIP Club, and Mayor’s Cabana. These were collectively called “FanDuelVille.” During each Jaguars home game, FanDuelVille accommodated over 3,000 fans.
The FanDuel brand activation was a remarkable success. FanDuelVille became a marquee destination for fans and offered prime visibility both in the stadium and on TV during nationally televised games. The brand exposure for FanDuel was a huge success for the entire NFL season.
Weeks
Attendees
First-Time Sign-Ups
TV's Tuned In
Deliverables
- 60’ wide x 15’ tall x 17’ deep custom truss system structure with canopy
- Vinyl elevator wraps
- Stanchion walls
- Imprinted turf
- Slip-resistant concrete floor graphics
- Custom branded furniture
- Custom branded kiosks
- Promotional product giveaways for fans
- Printed postcards and handouts
- Imprinted apparel
- Various signage throughout the stadium