Calvin Klein Shoppable Experience at Boston University
City Eventions
An elevated, immersive retail experience that combined iconic Calvin Klein branding with seamless campus engagement, designed to draw students in and keep them exploring.
Overview
Background
Calvin Klein set out to create a high-impact, shoppable pop-up that would resonate with a college audience while staying true to the brand’s clean, iconic aesthetic. Located on the Boston University campus, the activation needed to balance strong visual branding with functional retail flow, allowing guests to explore, shop, and interact with the brand seamlessly.
Pinpoint delivered a fully branded 24’ x 24’ pop-up structure, handling design development, fabrication, and on-site installation. The space featured a white mesh ceiling fabric, three 9’-high branded walls, integrated product displays, and bold perimeter signage showcasing the iconic CK brand.
Graphic elements played a central role, with full vinyl wraps, Calvin Klein logos on the upper fascia, and large-scale photo mural prints reinforcing brand recognition and visual impact throughout the space.
Deliverables
- Blended design services, including spatial design, signage drawings, elevation drawings, shop drawings, and pre-flighting through production ready files
- Calvin Klein Shoppable Experience 24’ x 24’ footprint
- Assembly of furniture, stanchions, and stools
- Gift card holders
- Interior wall decals, removable adhesive wall vinyl
- Sandwich board frames
- Two check-out counters 6’ x 3.6’ with standard shelving
