Nature’s Way Press Event

Publicis XP

Background

Nature’s Way is one of the most recognized brands in the dietary supplement and vitamin category. To launch a new line of vitamin products Nature’s Way hosted a multi-day, pop-up press event at Chelsea Factory, in New York City, to which the public was invited and held a private press event too. Partnering with experiential agency Publicis XP, Pinpoint took on all the production for this custom-branded Nature’s Way venue experience.

To create a unique, aesthetically engaging “nature” experience for the guests, Pinpoint incorporated live plants into the fabricated buildouts and displays. Greenery and prints of rainforests also decorated venue signage and windows.

The showpiece of the main event was a huge, custom wall of greenery designed to be a photo opportunity. Constructed out of live greenery, the wall supported an LED, neon-style sign featuring the slogan and Nature’s Way logo. Pinpoint also designed, produced, and fulfilled Nature Way’s branded promotional products, including embroidered polo shirts for the staff and tote bags for the guests.

KEY Deliverables

  • Exterior
    • Custom translucent window wraps, machine cut to each individual pane; illuminated by interior lighting at night; installation & removal
    • 2’W x 6’H triangular, free-standing venue-entrance signs; dimensional lettering; greenery accents
  • Interior
    • 12’W x 9.5’H x 2’D Custom fabricated “Nature Finds a Way” live greenery photo opportunity wall; live plants; neon-style sign lettering
    • 8’w x 7.5’H x 1’D “Nature Finds a Way” water-resistant, wooden lettering display; router-cut letters filled with live plants
    • Die-cut Nature’s Way adhesive vinyl stickers
    • 2’W x 6’H x 6”D Freestanding welcome displays in lobby
  • Branded promotional products: embroidered staff shirts; guest tote bags
  • Production of event recap video for Publicis XP and Nature’s Way

STATS

  • Creative and production: 4 weeks
  • Load-in and installation: less than 12 hours on site
  • Unique photo op wall included over 500 live plants
  • Over 2.6 million brand impressions using the photo op wall
  • 90-second custom sizzle reel video

Let’s Work Together!

Contact Pinpoint for planning, production, installation, and execution of experiential, brand activations, events, fan-fests, festivals, or mobile tours. We empower producers to deliver remarkable results.

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