Nature's Way Press Event
Publicis XP
The Build
We incorporated live plants into the buildouts and displays, which underscored the brand. Venue signage and windows were adorned with greenery and prints of rainforests. The highlight of the event was a massive wall of live greenery, serving as a perfect backdrop for photos, especially with the LED neon-style sign displaying the slogan and Nature’s Way logo.
Additionally, we designed and produced Nature’s Way branded promotional products, such as embroidered polo shirts for the staff and tote bags for the guests.
Activation Background
Nature’s Way, well-known brand in the dietary supplement and vitamin industry, launched a new line of vitamin products. They invited the public to a multi-day pop-up press event at Chelsea Factory in New York City, and also hosted a private press event.
Objective
To create a captivating "nature" experience for the guests, Nature’s Way collaborated with experiential agency Publicis XP, and we handled all the production for this custom-branded venue.
Award
2023 Davey Awards Silver – Branded Entertainment
Results
- Creative + production: 4 weeks
- Load-in + installation: less than 12 hours on site
- Unique photo op wall included over 500 live plants
- Over 2.6 million brand impressions using the photo op wall
- 90-second custom sizzle reel video
Deliverables
- Custom translucent window wraps, machine cut to each individual pane; illuminated by interior lighting at night; installation & removal
- 2’W x 6’H triangular, free-standing venue-entrance signs; dimensional lettering; greenery accents
- 12’W x 9.5’H x 2’D Custom fabricated “Nature Finds a Way” live greenery photo opportunity wall; live plants; neon-style sign lettering
- 8’w x 7.5’H x 1’D “Nature Finds a Way” water-resistant, wooden lettering display; router-cut letters filled with live plants
- Die-cut Nature’s Way adhesive vinyl stickers
- 2’W x 6’H x 6”D Freestanding welcome displays in lobby
- Branded promotional products: embroidered staff shirts; guest tote bags
- Production of event recap video for Publicis XP and Nature’s Way
CASE STUDIES
Our Work
SOFIVE SOCCER CENTER, BROOKLYN
Modelo Fighting Spirit KidSuper Studios
Modelo, one of the world’s largest beer brands, launched a limited-edition fashion collection called the “Fighting Spirit Collection,”...
GRAND CENTRAL TERMINAL, NYC
Trainline Exhibit
Trainline, the top European destination app for train tickets, held a large exhibit at Grand Central Terminal in New York City...
