Grand Central Terminal, NYC
Trainline, the number one European destination app for train tickets, held a major exhibit at Grand Central Terminal, in New York City, to create awareness and promote their international travel service. Working with Inspira, Trainline’s creative agency, Pinpoint was asked to design, fabricate, and install a one-of-a-kind train car replica exhibit in an activation footprint that offered visitors a glimpse into what it’s like to travel through Europe by train.
The activation featured three exhibit areas representing Paris, Rome, and London. Visitors were immersed in cultural experiences of those cities: Moulin Rouge-inspired cancan dance performances, enjoying coffee from an Italian espresso bar, and having a portrait taken on a throne fit for a king or queen.
The activation was set up in Vanderbilt Hall within the globally known Grand Central Terminal, an area that experiences extraordinary amounts of foot traffic during the day. From tight security to public safety mandates, the venue presented complex challenges for logistics and execution.
With overnight load-in beginning at 12:00am and the event opening to the public at 11:00am that same morning, the Pinpoint team was able to complete the installation process and pass inspection from Grand Central’s engineering team and the FDNY before 10:00am. In addition, a last-minute large-format graphic was damaged and needed replacing, which we solved on site.
“I JUST WANTED TO SEND A NOTE TO THANK YOU FOR ALL YOUR HARD WORK IN BRINGING THE TRAINLINE PROJECT/ACTIVATION TO LIFE. IT’S BEEN A WHIRLWIND 5 WEEKS FOR ME, AND I’VE ABSOLUTELY ENJOYED WORKING WITH YOU ALL AND LOOK FORWARD TO WORKING TOGETHER ON OTHER PROJECTS DOWN THE ROAD. THE ACTIVATION LOOKED FANTASTIC AND THE CLIENT WAS PLEASED WITH HOW EVERYTHING TURNED OUT.”
— Sharon, Inspira
- Custom fabricated, metal exterior train car, 20’w x 9’h x 8’d
- Set of four (4) train car seats
- Carpeting and custom branded interior flooring
- Printed replica train track flooring
- Custom fabricated train platform railings
- Four (4) tension fabric displays
- Five (5) silicone-edge-graphic (SEG) walls
- Pipe and drape system and custom signage
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