Neutrogena
Colina Group
Client
Overview
The American Academy of Dermatology Association (AAD) Annual Meeting is the ultimate gathering for dermatologists and skincare experts, showcasing the latest in medical, surgical, and cosmetic dermatology.
As a global leader in science-backed skincare, Neutrogena, a Kenvue brand, made a bold statement at the event, reinforcing its industry leadership.
Neutrogena hosted an exclusive "Beauty to a Science" launch party—an immersive experience for 500+ dermatologists, influencers, and industry professionals. Colina Group partnered with Pinpoint to bring the activation to life, anchored by a dynamic speakeasy entryway that set the tone for the entire experience and vividly embodied the brand’s new vision.
Objectives
- Bringing to life Neutrogena's refreshed brand positioning
- Connect attendees—including dermatologists and influencers—with Neutrogena scientists to explore the latest skincare innovations.
- Deliver an immersive brand experience highlighting Neutrogena’s science-backed approach to skincare.
- Provide exclusive product samples to strengthen brand awareness and loyalty.
The Signature Elements
Entrance Experience
- Exterior Façade – Custom-built, branded “newsstand” entrance for a strong first impression.
- Interior Tunnel – Designed to guide guests into the event with an engaging visual experience.
Main Floor Environment
- Hero Wall – Glowing, chrome-framed wall with transparent corrugated background panels illuminated with blue LED lights, with dimensional Neutrogena sign.
- Suspended “Beauty to a Science” Sign (10’ Diameter) – Floating neon-style signage for high visibility above main bar.
- Marketplace – Custom fabricated booths, facades, and wall surrounds with large-format printing and glowing signs and panels
- “Black Bar” – Custom shipping container-style structure (28’W x 8’D x 8’H) fabricated of aluminum framing, decorated with vinyl logos, tube lights, and illuminated "Beauty to a Science" channel lettering.
- Arcade Environment – Two faux tile walls with illuminated Neutrogena signs and neon-style luminous signs, and vinyl graphics on 57 linear feet of windows.
- Dimensional Neutrogena Logo & "Beauty to a Science" Branding strategically placed throughout the venue.
- Exit Wall – Fabricated wall Printed vinyl graphics to ensure lasting brand impact as guests departed.
Interactive Video Op on Second Floor
- Lip-Sync Karaoke Booth – Custom built, mirror-finish room (14’W x 15’D x 9’H) with sound-dampening features for an interactive experience.
See Similar Work
Talk With Our Experts
TJ Andrews
MANAGING PARTNER
Justin Carde
PROJECT MANAGER
Matt Newton
SIGNAGE MANAGER