BravoCon

Superfly, Manhattan Center, BravoTV

“...The Red Carpet Event at Manhattan Center that Featured more than 70 celebrities and over 30 live events from the network's top series...”

Overview

BravoCon is Bravo TV’s splashy three-day, in-person extravaganza for Bravo super-fans held in New York City. Pinpoint worked with partner Superfly to produce the red-carpet event at Manhattan Center that featured more than 70 celebrities and over 30 live events from the network’s top series—The Real Housewives, Vanderpump Rules, Southern Charm, Andy Cohen’s Watch What Happens Live, and Top Chef.

About The Project

The highly complex brand experience required impeccable management and prepress for a myriad of deliverables: large format printing, production, custom fabrication, and installation. Pinpoint handled all branded venue signage and related assets for spaces, surfaces, and touchpoints throughout Manhattan Center.

In addition to the event decor, Pinpoint produced branded promotional products. Additional project highlights include the installation of BravoCon’s official sponsor Bud Light Seltzer’s sponsorship activation, and their takeover of the entire Manhattan Center Grand Ballroom for the VIP after-party.

The Results

BravoCon drove 74 million cross-platform engagements for NBCUniversal*
Attended by over 30,000 fans in person
More than 400 video assets were published across all platforms by in-person attendees
85,000+ social media mentions resulted in approximately 1.36 billion impressions over the course of the entire event

*Source (Variety)