Sports Business Journal

Official Signage Provider

Enhancing the sports industry’s most influential events with immersive signage and branded experiences.

Overview

We are proud to serve as the Official Signage Provider of Sports Business Journal (SBJ), delivering custom event signage, branded environments, and event collateral for the industry’s premier conferences. From large-scale stage backdrops to intimate networking spaces, we ensure every touchpoint reflects SBJ’s reputation for excellence and innovation.

As SBJ’s trusted partner, we help elevate the attendee experience and strengthen sponsor visibility across events that bring together the most powerful leaders in sports.

Background

SBJ is the leading trade publication and event producer for the sports industry, hosting high-profile gatherings that connect executives across professional and collegiate sports, media, finance, entertainment, and global brands.

In 2025, SBJ named Pinpoint its Official Signage Provider, an alliance that pairs one of the most respected voices in sports business with one of the nation’s top custom event signage, printing, and creative fabrication partners.

What We Deliver

We design, fabricate, and install experiential displays and high-impact signage transforming spaces into immersive environments for SBJ's marquee events. This includes World Congress of Sports, Tech Week, 4SE, Brand Innovation Summit, Dealmakers, Media Innovators, and Game Changers.

Our work spans:

Stage + Environmental Graphics – Cohesive branding that amplifies each event’s theme.
Sponsor + Attendee Engagement – From interactive event displays to custom exhibit props.
Wayfinding + Collateral – Seamless navigation and consistent brand storytelling.

PROVEN IMPACT

Client Testimonial

“We are excited about our new partnership with Pinpoint in 2025. We look forward to the innovative opportunities this collaboration will bring as we continue to elevate our attendee experiences at SBJ events.”
— Jim Sullivan
Managing Director of Events, Sports Business Journal

Expanding Impact

Beyond flagship conferences, we support SBJ-owned programs such as The Business of Soccer, State of the Industry, and Forty Under 40, while also delivering solutions for Leaders Group partner events. Across every project, our focus is the same: create unforgettable, polished, and immersive brand experiences that reflect the stature of SBJ and its partners.

Deliverables

Event-Specific Stage and Environmental Branding for SBJ’s Flagship Conferences
Branded Hospitality and Networking Spaces
Custom Directional Signage and Wayfinding Systems
Sponsor Recognition Displays and Activation Elements
Attendee and VIP Badging
Large-Scale Entry and Exterior Event Graphics
Collateral Design and Production for SBJ Partners and Sub-Brands

CASE STUDIES

Our

Work

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KAUFFMAN STADIUM

Kansas City Royals

Pinpoint is the Preferred Signage Partner of MLB team the Kansas City Royals. We provide stadium signage-related graphics, printing, production, fabrication, and installation. Our work can be seen on both the interior and exterior of Kauffman Stadium.

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FEDEX FIELD

Washington Commanders

In February 2022 the NFL’s Washington Football Team was renamed the Washington Commanders. This triggered a massive conversion project to implement the new identity, including their stadium, FedExField in North Englewood, Maryland.

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DAYTONA INTERNATIONAL SPEEDWAY

Daytona 500

The Daytona 500, held at Daytona International Speedway (DIS), is an iconic, annual 500-mile race. It’s widely regarded as the most prestigious and significant event in NASCAR.

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MANHATTAN CENTER

Casio G-Shock 40th Anniversary Shock the World Live

Casio G-Shock celebrated the 40^th anniversary of the iconic, tough wristwatch at Manhattan Center in New York City. Casio’s experiential agency worked with Pinpoint, the venue’s exclusive branding partner, to produce the custom signage throughout Manhattan Center for the occasion.

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