Washington Commanders
Complete Stadium Rebrand
The Washington Commanders selected Pinpoint and Paramount as their partners for this capital improvement project.
About The Project
When the Washington Football Team became the Washington Commanders, the new identity needed to come to life throughout FedExField. The transition required a large-scale transformation of the stadium, replacing the former branding with a bold, cohesive environment built around the Commanders identity.
Objective
Transform the 82,000-seat stadium with the new Commanders branding—from large-scale graphics and signage to environmental elements throughout the venue—all within an aggressive five-month timeline.
Award
Communicator Awards Distinction (Silver)
Category: General-Mall/Airport/Transit/Bench for Out-of-Home & Environmental
The Build
The Washington Commanders selected Pinpoint and Paramount as their partners for this capital improvement project. We would be physically re-branding all visible surfaces and touchpoints, both inside and outside, to meet the high standards expected by the league, media, fans, vendors, and even destination and hospitality services. Stakes were high on this high-exposure project.
- Parking lots
- Fencing
- Exterior plaza
- Stadium entrances and exits
- Main concourse and gates
- Upper concourse
- Field and seating bowl
- Open interior public spaces
- Concessions stands
- Waste receptacles
- Lavatories
- Service levels
- Club level
- Press offices
- Owner and club/administrative offices
- Coaching offices
- Team locker and training rooms
Deliverables
- Custom stadium & specialty signage
- Grand format printing
- Decor
- Façade logos
- Tower and ramp banners
- Acrylic lettering and backlighting
- Dimensional lettering
- Vinyl and pillar wraps
- Seating logos and decals
- Branded messaging
- Painting
- Wayfinding/directional signage
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