Daytona 500
Preferred Signage Partner OF the Daytona International Speedway
Background
The Daytona 500 is the iconic annual 500-mile race held at Daytona International Speedway (DIS) and considered the most prestigious and important race in NASCAR. As the Preferred Signage Partner to DIS, Pinpoint is responsible for the official track signage, as well as event signage, and brand activations for corporate sponsors such as BMW, Crowdstrike, Stillhouse, and Porsche.
Pinpoint handles end-to-end production and management, including printing, fabrication, logistics, and installation for various areas such as track display, infield, pit row, corporate/VIP suites, and fan-fest activations. The Daytona 500 is a media juggernaut for world-class brands, creating the highest of NASCAR and sports fan visibility and awareness on a global scale.
Deliverables
- Official racetrack signage and way-finding
- Victory lane graphics and banners
- Multiple brand activations
- Infield access tunnel and pedestrian bridge graphics
- Infield banners
- Suite wraps and concession branding
- Concourse signage
Let’s Work Together!
Contact Pinpoint for stadium, arena, theater, or any other venue brand buildout, signage, fabrication, printing, or installation initiatives. We empower venues and brands of all types to deliver remarkable and engaging visual and physical experiences