Daytona 500
Preferred Signage Partner of the Daytona International Speedway
Pinpoint is responsible for the official track signage, event signage, and brand activations for corporate sponsors.
About The Project
The Daytona 500, held at Daytona International Speedway (DIS), is an iconic, annual 500-mile race. It’s widely regarded as the most prestigious and significant event in NASCAR.
The Build
Pinpoint, being the Preferred Signage Partner to DIS, takes charge of the official track signage, event signage, and brand activations for corporate sponsors like BMW, Crowdstrike, Stillhouse, and Porsche.
Pinpoint takes care of every aspect of production and management, from printing and fabrication to logistics and installation. We handle various areas like track display, infield, pit row, corporate/VIP suites, and fan-fest activations.
The Daytona 500 is a powerhouse in the media, offering unmatched exposure for leading brands in NASCAR and sports worldwide.
Deliverables
- Official racetrack signage and wayfinding
- Victory lane graphics and banners
- Infield access tunnel and pedestrian bridge graphics
- Infield banners
- Brand activations
- Suite wraps and concessions branding
- Concourse signage
Talk With Our Experts
Steve Gentile
PARTNER & DIRECTOR OF STRATEGY sgentile@experiencepinpoint.com
TJ Andrews
MANAGING PARTNER tjandrews@experiencepinpoint.com
Matt Sciarappa
SENIOR PROJECT MANAGER msciarappa@experiencepinpoint.com
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