Procter & Gamble:
Crest 3D White Whitening Therapy Collection Launch
Deck out a swanky NYC loft as a part of Crest’s launch of their new product line, Whitening Therapy Collection. The one-day event was a media frenzy, and every aspect of the production had to be picture perfect.

Pinpoint delivered an impressive variety of clean, bold graphics for a service desk, podium, product displays and more. The feature of this event was a custom, LED-lit, dimensional wall. This one-of-a-kind wall was a favorite of the client and media.
Deliverables
- Custom 8′ x 8′ LED dimensional wall
- Onsite service desk branding
- Podium graphics
- Deluxe retractable banner stands (4)
- 6′ Cube shelf display with branding to hold products
- 6′ Table covers (3)
- Branded Regatta tote bag
- 5-Sided acrylic display box with reverse mount graphics and custom box holder mounted to the top
- 5-Sided acrylic display box with front mount graphics
- 3-Sided table tents
- Street Signs (2)
- Sell sheet flyer