Live Nation:
Direct Mail Campaigns
Live Nation, global leader for live entertainment, works to remain top-of-mind in order to stay ahead of the competition. Pinpoint has worked closely with many Live Nation venues across the country for years, supporting their efforts to promote concerts and sell seats for their Premium Seats division.
One avenue of promotion is direct mail marketing (long used as an effective weapon for many marketing campaigns.) However, garnering good response rates takes more than just a flashy design and quality paper. Live Nation relied on us to create an effective mail piece that would elicit responses from companies and individuals interested in purchasing season seats.
To ensure these Live Nation direct mail marketing pieces would stand out from daily junk mail, we wanted to make it a premium experience for the recipient. The mail piece we designed looked like an elegant invitation in a square outer envelope. The envelope was metallic gold paper with “You’re Invited” in script. Inside was a multi-page brochure specific to each venue, filled with stunning photos, venue map, upcoming list of concerts, list of the premium seat options, and benefits of being VIP member.
Live Nation received a phenomenal response nationwide.
