Washington Commanders: Complete NFL Stadium Re-Brand

In February 2022 the NFL’s Washington Football Team was renamed the Washington Commanders, creating a massive conversion project to implement the team’s new identity, including their stadium, FedExField, located in North Englewood, Maryland. With a hot deadline only five (5) months away, this project presented a major timeline challenge to overhaul the 82,000-seat stadium with the new Commanders branding.

As a capital improvement project, the scope of work required a top-to-bottom physical re-brand of every visible surface and touchpoint: interior and exterior, public and private. With substantial pressure from the league, media, fans, vendors, and tangential sectors like destination and hospitality services, to execute NFL-worthy product with global exposure, and to complete the project within the short timeline, the Washington Commanders chose the team of Pinpoint and joint venture partner Paramount, as their partners.    

Commanders Stadium Shot


  • Custom stadium and specialty signage
  • Grand format printing
  • Décor
  • Façade logos
  • Tower and ramp banners
  • Acrylic lettering and backlighting
  • Dimensional lettering
  • Vinyl and pillar wraps
  • Seating logos and decals
  • Branded messaging
  • Painting
  • Wayfinding/directional signage

Stadium Locations

  • Parking Lots
  • Fencing
  • Exterior Plaza
  • Stadium Entrances & Exits
  • Main Concourse & Gates
  • Upper Concourse
  • Owner & Administrative Offices
  • Field & Seating Bowl
  • Open Interior Public Spaces
  • Concession Stands
  • Waste Receptacles
  • Lavatories
  • Service Levels
  • Club Level
  • Press Offices
  • Coaching Offices
  • Team Locker Rooms
  • Training Rooms

What challenges do you face on your project?