Binance V.I.P. Event, Austin, TX
Binance, the largest crypto exchange in the world, partnered with Pinpoint to visually transform the Kimpton Van Zandt Hotel rooftop bar and restaurant in Austin, TX for an exclusive VIP experience. The visual takeover supported Binance’ showcasing their brand to top clients and customers from around the globe.
The event was held in conjunction with Consensus, a premier crypto expo. For such a prominent event, the VIP party commanded a lot of media and customer attention alike. During the exclusive event, the CEO of Binance addressed the crowd as everyone attentively listened while being immersed in Binance branding – ranging from towering column wraps to step and repeats for shareable photo opps.
The event was a huge success and Pinpoint continues to work with Binance on event and activation-related design, production, promotional, and installation projects, most recently the highly touted Weeknd concert tour, which kicked off in Philadelphia, PA in the summer of 2022.
To create Binance’s immersive brand engagement in a party atmosphere, Pinpoint designed, produced, and installed branded fabric displays, removable vinyl wall and window graphics, welcome booth graphics, event wayfinding and more, ensuring enough venue spaces and touchpoints generated awareness of the brand. We even created a custom gobo to cast the Binance logo in a prominent place on the pool deck.
Deliverables
- Entrance and free-standing welcome displays
- Registration backdrops
- Table covers
- Column wrap
- Glass wall and window graphics
- Elevator graphics
- Floor and concrete graphics
- Mirror graphics
- Wood cabana graphics
- Custom gobo