Neutrogena Club at
Miami Swim Week
Colina Group
DELIVERING A MEMORABLE BRAND EXPERIENCE FOR NEUTROGENA DURING MIAMI SWIM WEEK.
Overview
We partnered with Colina Group to fabricate and produce two immersive branded environments for Neutrogena at Miami Swim week. Designed to capture the energy of one of fashion's most anticipated events, the activations provided guests with engaging product discovery moments, interactive photo opportunities, and sophisticated hospitality spaces that reflected the brand's vibrant aesthetic.
From concept through fabrication, every element was designed to create an elevated guest journey that celebrated beauty, fashion, and lifestyle while delivering a memorable brand experience during Miami Swim Week. Through premium materials, custom finishes, dimensional fabrication, and thoughtful experiential design, the activation provided an engaging destination that encouraged interaction, content creation, and meaningful brand engagement.
The Experience
Guests entered through a custom check-in experience featuring integrated product displays, premium finishes, and branded architectural elements before exploring a series of immersive activation spaces. Highlights included a double-sided partition wall, interactive product education bar, branded photo moment, beach-inspired curtain structures, custom acrylic furniture, and lush greenery.
Inside the Signature Suites, custom architectural finishes transformed the existing space with translucent window graphics, freestanding acrylic mirrors, dimensional branding, product displays, and premium hospitality elements. Additional fabrication included branded bars, a sculptural makeup station, wall treatments, oversized mirrors, exterior signage, plant dividers, and lounge furnishings, creating a seamless indoor-outdoor brand experience.
As Seen on Socials
Deliverables
Model Bash
- Check-In Counter with Product Display & Tabletop Signage
- Double-Sided Partition Wall with Shelving
- Product Education Counter with Display Pedestals & Bar Stools
- Branded Photo Moment with Lounge Area
- Themed Curtain Support Structures with Wayfinding Signage
- Custom Acrylic Coffee Table
Signature Suites
- Window & Door Graphics
- Freestanding Acrylic Mirrors
- Halo-Lit Photo Moment Wall
- Product Display Shelves
- Feature Bar
- Activation Tile Wall/Panels
- Branded Activation Mirrors
- Check-In Bar & Product Pedestal
- Makeup Counter With Storage
- Freestanding Exterior Acrylic Sign
- Exterior Bar
