Signage for the World’s Most Iconic Motorsports Racetrack

Daytona International Speedway

"...we rely on Pinpoint to help us not only meet but exceed expectations. Their attention to detail and exceptional customer service makes working with them a seamless and enjoyable experience."

– Sage Berger
Sr. Manager, Partnership Services, NASCAR

Overview

We are the Preferred Signage Partner for Daytona International Speedway, and are responsible for printing, producing, fabricating, and installing fixed and permanent signage across the NASCAR stadium and race track. This includes, but not limited to, Victory Lane signage, turn and grandstand identifiers, facility wayfinding, and partner recognition signage.

NASCAR

"Daytona International Speedway and NASCAR have a long-standing tradition of excellence, and our corporate partnerships and signage are a vital part of that legacy. With such high standards to maintain, we rely on Pinpoint to help us not only meet but exceed expectations. Their attention to detail and exceptional customer service makes working with them a seamless and enjoyable experience."

– Sage Berger
Sr. Manager, Partnership Services

Background

Daytona International Speedway is known for some of motor racing’s most recognizable events such as the Daytona 500, Rolex 24, Bike Week, and the Coke Zero Sugar 400. However, beyond event related signage that we produce for Daytona International Speedway’s individual races and sponsors, we provide year-round partners services in fabrication, printing, installation, and maintenance of the stadium’s permanent signage. This includes structural and architectural signage elements that define the racetrack, from entry monuments and fan area identifiers to fixed sponsor branding displayed throughout the facility.

As the Preferred Signage Partner to Daytona International Speedway, Pinpoint ensures the venue maintains a consistent, premium appearance, updating materials and graphics as partnerships evolve. These long-term installations represent Daytona International Speedway’s legacy while delivering enduring brand visibility for key partners.

Deliverables

Permanent Turn, Tunnel, and Trioval Signage
Grandstand and Entry Gate Identification Signs
Victory Lane and Podium Backdrop Branding
Facility Wayfinding and Directional Signage
Permanent Corporate Partner Recognition Displays
Scoreboard
Year-Round Maintenance, Refurbishment, and Material Updates

CASE STUDIES

Our

Work

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NASCAR

Daytona 500

The Daytona 500, held at Daytona International Speedway (DIS), is an iconic, annual 500-mile race. It’s widely regarded as the most prestigious and significant event in NASCAR.

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DAYTONA 500

Rolex 24

The Rolex 24 at DAYTONA is an annual 24-hour sports car endurance race held at Daytona International Speedway (DIS). Rolex's relationship with DIS dates back to 1959, and the brand became the event’s official title sponsor in 1992.

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KAUFFMAN STADIUM

Kansas City Royals

Pinpoint is the Preferred Signage Partner of MLB team the Kansas City Royals. We provide stadium signage-related graphics, printing, production, fabrication, and installation. Our work can be seen on both the interior and exterior of Kauffman Stadium.

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