Rolex 24

Preferred Signage Partner of the Daytona International Speedway


The Rolex 24 at DAYTONA is an annual 24-hour sports car endurance race held at Daytona International Speedway (DIS). Rolex’s relationship with DIS dates back to 1959 and became the event’s official title sponsor in 1992.

Pinpoint is the Preferred Signage Partner to DIS, printing, producing, fabricating, and installing all property signage and graphics, including infields, pit row, the stadium and corporate suites.  Working for clients whose brands including Rolex, BMW, Porsche, and Crowdstrike, Pinpoint custom-branded their corporate suites, produced and installed official Rolex infield and victory lane graphics. 


  • BMW Champions Club, Porsche, and Crowdstrike custom-branded VIP suites

  • Official Rolex Victory Lane backdrop

  • Pit row, garage, front-stretch, back-stretch, fence, and track branding and signage

  • Porsche-Penske garage graphics

Let’s Work Together!

Contact Pinpoint for stadium, arena, theater, or any other venue brand buildout, signage, fabrication, printing, or installation initiatives. We empower venues and brands of all types to deliver remarkable and engaging visual and physical experiences.