Hartford Healthcare Amphitheater

End-to-End Venue Branding

WINNER BEST LARGE MUSIC VENUE IN CT – CT POST

WINNER BEST LARGE MUSIC VENUE, CONNECTICUT MAGAZINE

WINNER VENUESNOW ALL-STAR RENOVATION

Background

The Hartford Healthcare Amphitheater, Bridgeport, Connecticut, opened in July 2021. The concert amphitheater hosts over 50 concerts and 40 additional events a year. The venue accommodates 8,000+ concertgoers and includes VIP suites, party decks, and standing-room areas. The amphitheater is a critical economic engine in the community and attracts 500,000+ visitors per year to the area.

the ask

Pinpoint was asked to design, fabricate, produce, and install custom end-to-end venue signage and branded surfaces, incorporating sponsor branding for Hartford Healthcare, Corona, Blue Point Brewing Co., Bud Light Seltzer, Hendrick’s Gin, and more. The objective was to create a holistic, visually consistent brand experience at every conceivable touchpoint in the amphitheater. 

the BUILD

  • Wayfinding: Produced and installed all wayfinding signage.
  • Venue Exterior Artist Prints: Custom printed 12’ x 12’ vinyl artist banners.
  • Partner Branding: Custom Signage, Bar and Patio Party Decks.
  • Backstage Artist Experience Signage. Fabricated and produced backstage environment.
  • Live Nation Co-Brand Elements: Printed and produced Live Nation employee apparel, branded promotional products, and brand-related signage.
  • Iconic Welcome Wall: “Welcome to Bridgeport” postcard-style artistic wall graphics.
  • Grand Opening Signature Board: Produced a Grand Opening signature boards.

the outcome

In December 2021, Hartford Healthcare Amphitheater was awarded All-Star renovation from VenuesNow magazine. The venue has garnered significant press and is regularly touted by Jim Koplik, one of the music industry’s top promoters, on his weekly radio show.

“Having run two arenas and this amphitheater, I would recommend Pinpoint highly to anybody in this business. And the reason is they provide quality and service 24 hours a day, and that is so hard to find in today’s world.”

— Howard Saffan, President, Hartford Healthcare Amphitheater

Let’s Work Together!

Contact Pinpoint to learn more about our Venue Branding Expertise.  We are the professionals helping venue operators deliver remarkable results. Visit us at experiencepinpoint.com.

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