Trainline Exhibit


Grand Central Terminal, NYC

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"...The activation looked fantastic, and the client was pleased with how everything turned out."

– Sharon Sperber
Executive Producer, Account Director, Inspira Marketing Group

About The Project


Trainline, the top European destination app for train tickets, held a large exhibit at Grand Central Terminal in New York City to create awareness and promote their international travel service.

Award


2023 Davey Awards Gold – Experiential & Transit
2023 Davey Awards Silver – Signage & Environmental Graphics


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    The Build


    Collaborating with Inspira, Trainline's creative agency, Pinpoint was tasked with creating, building, and setting up a unique, train-car-replica exhibit in Grand Central that gave visitors a taste of European train travel. The exhibit included three sections representing Paris, Rome, and London where visitors could enjoy cultural experiences such as can-can dance performances, Italian espresso, and “royal” portraits.

    Vanderbilt Hall in famous Grand Central Terminal was chosen for the activation. With high foot traffic and strict security and safety requirements, the project presented many new challenges that we were able to adapt to and master. Our team successfully installed everything overnight and passed engineering and FDNY inspections before 10:00am.

    Deliverables


    • Custom fabricated, metal-exterior train car (20’w x 9’h x 8’d) with 4 train seats and carpeting
    • Printed replica train track flooring
    • Custom fabricated train platform railings
    • Tension fabric displays, silicone-edge-graphic (SEG) walls, pipe and drape system
    • Custom Signage
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    Talk With Our Experts

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    Steve Gentile

    PARTNER & DIRECTOR OF STRATEGY

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    Matt Sciarappa

    SENIOR PROJECT MANAGER

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    Kyle Stafford

    FABRICATOR & INSTALLER

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    Elijah Bryant

    INSTALLER

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