Hartford Healthcare Amphitheater
End-To-End Venue Branding
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/05/HHCA.png)
"Having run two arenas and this amphitheater, I would recommend Pinpoint highly to anybody in this business."
– Howard Saffan
President, Hartford Healthcare Amphitheater
About The Project
A former minor-league ballpark underwent a $30 million-plus retrofit to convert it into an entertainment venue, Hartford HealthCare Amphitheater. Identification signage and wayfinding was needed throughout the new venue.
Objective
Pinpoint was asked to design, produce, and install custom signage for both the venue and sponsors. We jumped at the chance to create a holistic, visually consistent brand experience at every touchpoint in Hartford HealthCare Amphitheater.
Award
Winner Best Large Music Venue in CT – CT Post
Winner Best Large Music Venue – Connecticut Magazine
Winner All-Star Renovation – VenuesNow
2022 Communicator Awards Distinction (SILVER)
Outdoor/Environmental-Mall/Airport/Transit/Bench for Print Advertising
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/07/communicator-award-of-distinction-web.png)
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/07/Connecticut-Magazine-Winner-Best-Of-web.png)
The Build
- Wayfinding: all signage
- Venue exterior artist prints: 12’ x 12’ banners
- Sponsor branding: custom signage, bar and patio party decks
- Postcard-style “Welcome to Bridgeport” wall graphics
- Backstage artist-experience signage
- Grand-opening signature board
- Live Nation co-brand elements: employee apparel, branded promotional products, and brand-related signage
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Hartford-Healthcare-Amphitheater-12.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Hartford-Healthcare-Amphitheater-23-scaled.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Hartford-Healthcare-Amphitheater-23-scaled.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Hartford-Healthcare-Amphitheater-18.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Hartford-Healthcare-Amphitheater-2.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Hartford-Healthcare-Amphitheater-3-scaled.jpg)
Sponsor Brands Included
Hartford Healthcare
Corona
Blue Point Brewing Co.
Bud Light Seltzer
Hendrick’s Gin
Blue Chair Bay Rum
The Outcome
In December 2021, Hartford Healthcare Amphitheater was awarded All-Star renovation from VenuesNow magazine. The venue has garnered significant press and is regularly touted by Jim Koplik, one of the music industry’s top promoters, on his weekly radio show.
See Similar Work
View All Projects
Talk With Our Experts
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_23.jpg)
Steve Gentile
PARTNER & DIRECTOR OF STRATEGY
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_20.jpg)
TJ Andrews
MANAGING PARTNER
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_17.jpg)
Matt Sciarappa
SENIOR PROJECT MANAGER
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_02.jpg)
Tabitha Zanesky
PROJECT MANAGER
Let's Talk