Casio G-Shock 40th Anniversary / Shock the World Live
Casio G-Shock celebrated the 40th anniversary of the iconic, tough wristwatch at Manhattan Center in New York City. Casio’s experiential agency worked with Pinpoint, the venue’s exclusive branding partner, to produce the custom signage throughout Manhattan Center for the occasion.
Pinpoint took on the project management, printing, and installation of Casio G-Shock graphics and banners for the marquee, balconies, main stage, and more.
With celebration events held in the venue’s Hammerstein Ballroom and Grand Ballroom as well as via livestream, the visual experience demanded the highest production integrity and brand integration throughout the entire building.
The event kicked off with a press conference for influencers, key industry figures, and media representatives. The highlight was a sensational concert featuring Latin-American superstar, J Balvin, entertaining an enthusiastic crowd of 2,000.
The milestone anniversary was attended by Casio’s senior global leadership, including Tomoo Kato, Chairman & CEO of Casio America, Kikuo Ibe, the creator and “Father of G-Shock”, and Shigenori Itoh, Senior GM of Global Marketing HQ.
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