“Flash Flamboyance” for Tourism Corporation of Bonaire
Dunn & Co
Bonaire Flash Flamboyance, a flock of flamingos (called a flamboyance)—120 metal sculpture flamingos with custom bases.
Objective
The Island of Bonaire, located in the Dutch Caribbean, wanted to create excitement around its three new direct flights from North America to Bonaire and raise overall awareness of the island among adults aged 25-54.
Pinpoint collaborated with Dunn & Co. to search for prime locations in New York, Toronto, and Miami that provided excellent exposure, ample foot traffic, and a vibrant atmosphere. Next, we designed a visually captivating pop-up activation, "Bonaire Flash Flamboyance", that could be easily transported for a multi-city tour.
Deliverables
- Logistics, transportation, and installation for three-city tour
- On-site brand ambassadors
- 120 free-standing flamingo sculptures
- 30’ x 9’ house skyline freestanding wall
- 12’ x 8’ dimensional, freestanding photo-op wall
- Call-to-action signage for QR code and social media
- Potted faux palm trees and grasses
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Luggage Tags Distributed
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QR Code Scans
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