Hartford Healthcare Amphitheater

End-To-End Venue Branding

"Having run two arenas and this amphitheater, I would recommend Pinpoint highly to anybody in this business."

– Howard Saffan
President, Hartford Healthcare Amphitheater

About The Project

A former minor-league ballpark underwent a $30 million-plus retrofit to convert it into an entertainment venue, Hartford HealthCare Amphitheater. Identification signage and wayfinding was needed throughout the new venue.

Objective

Pinpoint was asked to design, produce, and install custom signage for both the venue and sponsors. We jumped at the chance to create a holistic, visually consistent brand experience at every touchpoint in Hartford HealthCare Amphitheater.

Award

Winner Best Large Music Venue in CT – CT Post
Winner Best Large Music Venue – Connecticut Magazine
Winner All-Star Renovation – VenuesNow
2022 Communicator Awards Distinction (SILVER)
Outdoor/Environmental-Mall/Airport/Transit/Bench for Print Advertising

The Build

Wayfinding: all signage
Venue exterior artist prints: 12’ x 12’ banners
Sponsor branding: custom signage, bar and patio party decks
Postcard-style “Welcome to Bridgeport” wall graphics
Backstage artist-experience signage
Grand-opening signature board
Live Nation co-brand elements: employee apparel, branded promotional products, and brand-related signage

Sponsor Brands Included

Hartford Healthcare
Corona
Blue Point Brewing Co.
Bud Light Seltzer
Hendrick’s Gin
Blue Chair Bay Rum

The Outcome

In December 2021, Hartford Healthcare Amphitheater was awarded All-Star renovation from VenuesNow magazine. The venue has garnered significant press and is regularly touted by Jim Koplik, one of the music industry’s top promoters, on his weekly radio show.