Complete Stadium Rebrand
Washington Commanders
The Washington Commanders selected Pinpoint and Paramount as their partners for this capital improvement project.
About The Project
In February 2022 the NFL’s Washington Football Team was renamed the Washington Commanders. This triggered a massive conversion project to implement the new identity, including their stadium, FedExField in North Englewood, Maryland.
Objective
The task at hand was to revamp the 82,000-seat stadium with the new Commanders' branding, all within a tight deadline of just five (5) months.
Award
2023 Communicator Awards Distinction (Silver)
Category: General-Mall/Airport/Transit/Bench for Out-of-Home & Environmental
The Build
The Washington Commanders selected Pinpoint and Paramount as their partners for this capital improvement project. We would be physically re-branding all visible surfaces and touchpoints, both inside and outside, to meet the high standards expected by the league, media, fans, vendors, and even destination and hospitality services. Stakes were high on this high-exposure project.
- Parking lots
- Fencing
- Exterior plaza
- Stadium entrances and exits
- Main concourse and gates
- Upper concourse
- Field and seating bowl
- Open interior public spaces
- Concessions stands
- Waste receptacles
- Lavatories
- Service levels
- Club level
- Press offices
- Owner and club/administrative offices
- Coaching offices
- Team locker and training rooms
Deliverables
- Custom stadium & specialty signage
- Grand format printing
- Decor
- Façade logos
- Tower and ramp banners
- Acrylic lettering and backlighting
- Dimensional lettering
- Vinyl and pillar wraps
- Seating logos and decals
- Branded messaging
- Painting
- Wayfinding/directional signage
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Talk With Our Experts
Steve Gentile
PARTNER & DIRECTOR OF STRATEGY
Quincy Morris
STRATEGIC ACCOUNT DIRECTOR
Matt Sciarappa
SENIOR PROJECT MANAGER
Arnie Cuozzo
PRODUCTION LEAD
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