TGL at SoFi Center

TMRW Sports, PURE Project Management, Elevate Creative

The SoFi Center had to be more than a venue—it had to be a statement.

About The Project

TGL, presented by SoFi, isn’t just another golf league—it’s a revolution. Created by TMRW Sports, the brainchild of Tiger Woods and Rory McIlroy, in partnership with the PGA TOUR, TGL reimagines the game by blending high-tech innovation with prime-time excitement.

Six city-based teams begin a season-long series of head-to-head matches televised from the new, state-of-the-art SoFi Center in Florida.

With live broadcasts on ESPN, every detail of the venue had to shine. That’s where Pinpoint stepped in.

Bringing the TGL Experience to Life

The SoFi Center had to be more than a venue—it had to be a statement. Every wall, pillar, and walkway needed to radiate energy. Pinpoint, alongside PURE Project Management, led the charge in the fabrication and installation of the custom branding designed by Elevate Creative. SoFi’s presence and identity integrates seamlessly with the custom TGL Team and League signage in this unique venue.

The Signature Elements

The Golf Club Hero Wall

A true showstopper, this massive installation features 1,600 custom-fabricated and painted golf club heads, meticulously fastened to form a striking visual backdrop. It frames the team logo signage, setting the tone for TGL’s bold branding.

A Camera-Ready Arena

From the moment fans and players step inside, they’re surrounded by a seamless brand experience. Every detail was designed for a high-production-value look on camera and in person.

Pinpoint crafted and installed expansive vinyl wraps, dimensional SoFi Center logos, and pinstriping on columns.

High-Impact Branding

A towering 7-foot TGL logo along the player walkway
170-foot-wide by 20-foot-high wall wrap in the lobby
Six custom backlit, interchangeable team logo signs for the owner’s box
Large-format branded signage throughout the player walkway and entrance walls

Pinpoint ensured that every surface and sign reinforced TGL’s vision—blending sports with cutting-edge technology. The result? A venue that doesn’t just host the future of golf—it defines it.

The Pinpoint Difference

TGL is a game-changer, and Pinpoint made sure its first impression was unforgettable. With expert craftsmanship, innovative fabrication, and seamless execution, we created a bold, immersive environment to introduce TGL’s brand.

When the stakes are this high, you need a team that delivers.

Deliverables:

Curved Golf Club Hero Wall, Featuring 1600 Custom Fabricated and Painted Golf Club Heads, Used as Team Logo Signage Wall Backdrop
Vinyl Pattern Wrap Upper Wall to Ceiling Surrounding Entire Lobby
SoFi Center Vinyl Logo Exiting Upper Wall
Pinstriping of All Columns/Pillars
SoFi Center Dimensional Logos for Lower Entrance Walls
Large TGL Signage for Owners Box
Round Team Back-Illuminated and Interchangeable Logo Signs for Owners Box
Interchangeable Large Round Team Logo Signs for Player Walk
7ft. TGL Logo Sign Along Player Walk