Pinpoint to Elevate Event Experience with Custom Signage Solutions at Premier SBJ Sports Industry Gatherings

WEST HAVEN, CT, January 7, 2025 — Sports Business Journal (SBJ), leading trade publication and event producer for the sports industry, has named Pinpoint, a nationally-renowned custom signage and creative fabrication, and Fab 50 company, as their Official Signage Provider. Pinpoint will produce and install custom signage, as well as provide other event-related branded items, for SBJ’s leading sports industry events and conferences. The collaboration is a powerhouse of one of the world’s most respected sports business publications and event producers, and one of America’s top custom signage and fabrication companies that specializes in sports brand experiences.

Producing events such as CAA World Congress of Sports, 4SE, Tech Week, Dealmakers, and Brand Innovation Summit, SBJ brings together the who’s who of the most respected industry titans across all sports, from professional and collegiate ranks, leagues, stadiums, to the corporate side of the business. Pinpoint will work with SBJ to create and install event specific signage, ensuring the event brand experience is immersive, cohesive, and visually impactful. The signage will align with the event's theme and message, delivering the quality and innovation that attendees expect while enhancing their overall engagement with the space.

According to Jim Sullivan, Managing Director of Events for SBJ, "We are excited about our new partnership with Pinpoint in 2025. We look forward to the innovative opportunities this collaboration will bring as we continue to elevate our attendee experiences at SBJ events."

"Being chosen as the Official Signage Partner for Sports Business Journal is a remarkable milestone for Pinpoint”, Steve Gentile, Partner & Director of Strategy, at Pinpoint, commented. “It reflects our dedication to excellence and innovation in the sports branding space. Partnering with SBJ allows us to bring our creative vision and expertise to some of the most prestigious events in the industry. We’re thrilled to collaborate with their team to elevate the attendee experience and create memorable, impactful environments."

About Pinpoint

Founded in 2008, Pinpoint is a full-service creative fabrication and production resource with serious in-house capabilities. We are experts at creating immersive experiences, seamlessly integrating brands into public and private spaces, having proven to be a trusted resource for environmental graphics, interior and exterior signage, custom displays, shareable physical experience, and installation – bringing high-end exhibits and branded touchpoints to life.

Pinpoint partners with professional and collegiate sports teams, venues, entertainment properties, architecture firms, designers, agencies, PR firms, corporate brands, and higher education to physically transform spaces.

About Sports Business Journal

Sports Business Journal (SBJ) sits at the epicenter of the sports industry. SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ’s award-winning media content is delivered via multiple media platforms, unparalleled networking opportunities through its hallmark events and awards and market-leading data.