Below The Chop
Coors Light at Truist Park, Atlanta Braves
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/07/CoorsLight-1.png)
About The Project
The Build
As Paramount’s fabrication and production partner, Pinpoint executed the creative vision for the Coors Light-branded experience. We built a 3D baseball bat wall, fabricated new concepts for the bar and serving areas, printed and fabricated wall coverings, panels, and signage. Even the hallway to Below the Chop’s entrance underwent a stunning makeover, adding to the immersive Coors Light experience.
We advised on wall and floor material adhesives, removing exit signage, identifying light/power sources, and documenting all visible and hidden obstructions. Jack Morton and Paramount leaned on Pinpoint to ensure all installations were up to fire code as directed by Truist Park’s chief fire inspector.
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Atlanta-Braves-Coors-Light-Truist-1-scaled.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Atlanta-Braves-Coors-Light-9-scaled.jpg)
![Placeholder Image](https://experiencepinpoint.com/wp-content/uploads/2024/06/Atlanta-Braves-Coors-Light-2-scaled.jpg)
Deliverables
- 1000 raw ash baseball bat handles
- Custom wood paneling for bar face and venue walls
- Router-cut aluminum composite material
- Vinyl graphics for wrapping refrigerators, high-boy table tops, buffet-island cooler fronts
Talk With Our Experts
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/07/Team_Headshots_Steve.png)
Steve Gentile
PARTNER & DIRECTOR OF STRATEGY sgentile@experiencepinpoint.com
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/07/Team_Headshots_TJ.png)
TJ Andrews
MANAGING PARTNER tjandrews@experiencepinpoint.com
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/07/Team_Headshots_Matt.png)
Matt Sciarappa
SENIOR PROJECT MANAGER msciarappa@experiencepinpoint.com