Below The Chop


Coors Light at Truist Park, Atlanta Braves

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Below the Chop is an exclusive hospitality space along the right field warning track at Truist Park.

About The Project


In the spring of 2021, Coors Light, their agency, Jack Morton, and design/build firm, Paramount & Co., teamed up with Pinpoint to bring to life a new and reimagined “Below the Chop.” Below the Chop is an exclusive hospitality area located beside the right field warning track at Truist Park, providing a field-level perspective for up to 90 fans to watch the Atlanta Braves’  games. The space features a private bar, buffet station, distinctive wall decorations and tribute images, high-top tables, and bleacher-style seating.
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    The Build


    As Paramount’s fabrication and production partner, Pinpoint executed the creative vision for the Coors Light-branded experience. We built a 3D baseball bat wall, fabricated new concepts for the bar and serving areas, printed and fabricated wall coverings, panels, and signage. Even the hallway to Below the Chop’s entrance underwent a stunning makeover, adding to the immersive Coors Light experience.

    We advised on wall and floor material adhesives, removing exit signage, identifying light/power sources, and documenting all visible and hidden obstructions. Jack Morton and Paramount leaned on Pinpoint to ensure all installations were up to fire code as directed by Truist Park’s chief fire inspector.

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    Deliverables


    • 1000 raw ash baseball bat handles
    • Custom wood paneling for bar face and venue walls
    • Router-cut aluminum composite material
    • Vinyl graphics for wrapping refrigerators, high-boy table tops, buffet-island cooler fronts

    Talk With Our Experts

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    Steve Gentile

    PARTNER & DIRECTOR OF STRATEGY

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    TJ Andrews

    MANAGING PARTNER

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    Matt Sciarappa

    SENIOR PROJECT MANAGER

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    Quincy Morris

    STRATEGIC ACCOUNT DIRECTOR

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