Arculus at Bitcoin Conference

Debut Booth

The buzz of the show was the long line of people trying their luck to win a prize worth up to $1,000 in Bitcoin.

About The Project

Arculus, a premium sponsor and exhibitor at Bitcoin 2022 in Miami, needed to stand out with a unique tradeshow footprint. They wanted to be the most visited booth, showcasing their cold storage wallet technology for crypto assets. Pinpoint was tasked with creating a memorable experience for attendees, from ideation to installation of the custom footprint and branded giveaways for Arculus at Bitcoin Conference.

Award

2022 Davey Awards Silver – Outdoor Environmental-Signage & Environmental Graphic

Scans of QR Code on Booth Walls

Social Vending QR Scans

Individual/Unique Tweets

The Build

Pinpoint’s ideation and build of the 20’ x 20’ footprint was completely custom: walls, glowing A-shaped structure, A-shaped “safe”, and soundproof booth for attendees to set up their new cards.

To underscore the concept of “cold storage,” the centerpiece was a faux-ice sculpture with giant Arculus card embedded in it.

The buzz of the show was the long line of people trying their luck to win a prize worth up to $1,000 in Bitcoin. At the social vending machine attendees scanned the QR code and answer a quick 2-question survey. By submitting the survey, they authorized a pre-written Tweet about Arculus at Bitcoin 2022 to be posted on their Twitter account, and the machine then dispensed a prize token.

Prize tokens were “Arculus coin” coasters that attendees could redeem for branded prizes. And they got to keep the coaster. Pinpoint sourced and branded all prizes: Beats Pill+ speakers, a sleep kit, Arculus-embroidered beanie hats, and FlexFit baseball caps.