Arculus at Bitcoin Conference
Debut Booth
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About The Project
Award
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The Build
Pinpoint’s ideation and build of the 20’ x 20’ footprint was completely custom: walls, glowing A-shaped structure, A-shaped “safe”, and soundproof booth for attendees to set up their new cards.
To underscore the concept of “cold storage,” the centerpiece was a faux-ice sculpture with giant Arculus card embedded in it.
The buzz of the show was the long line of people trying their luck to win a prize worth up to $1,000 in Bitcoin. At the social vending machine attendees scanned the QR code and answer a quick 2-question survey. By submitting the survey, they authorized a pre-written Tweet about Arculus at Bitcoin 2022 to be posted on their Twitter account, and the machine then dispensed a prize token.
Prize tokens were “Arculus coin” coasters that attendees could redeem for branded prizes. And they got to keep the coaster. Pinpoint sourced and branded all prizes: Beats Pill+ speakers, a sleep kit, Arculus-embroidered beanie hats, and FlexFit baseball caps.
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See Similar Work
Talk With Our Experts
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_23.jpg)
Steve Gentile
PARTNER & DIRECTOR OF STRATEGY
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_03.jpg)
Arnie Cuozzo
PRODUCTION LEAD
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_17.jpg)
Matt Sciarappa
SENIOR PROJECT MANAGER
![Image](https://experiencepinpoint.com/wp-content/uploads/2024/08/Team-Photo_About-Pinpoint_25.jpg)
Ben Domschine
SENIOR GRAPHIC DESIGNER