To celebrate Chicago ranking #1 in the U.S. for candies collected, levels completed, and pins earned in Candy Crush, the brand set out to bring a digital achievement into the physical world. The goal was to create a highly visible, shareable moment that would capture the playful spirit of the game while engaging people in a real-world environment.

We partnered with City Eventions to fabricate a bold, larger-than-life installation that could stop foot traffic, spark curiosity, and invite interaction. The concept centered on translating the vibrant, candy-filled universe of the game into a tangible experience that felt immersive, fun, and unmistakably Candy Crush.

We were tasked with bringing the Candy Crush world to life through a single, iconic centerpiece that would instantly capture attention and encourage engagement. The installation needed to be visually striking from a distance, photogenic up close, and durable enough to perform in a public, high-traffic environment.

Equally important was maintaining brand authenticity, ensuring that every detail, from color and form to finish and scale, reflected the recognizable look and feel of the game while translating seamlessly into a physical build.