Washington Commanders

Complete Stadium Rebrand

FedExField: North Englewood, MD


In February 2022 the NFL’s Washington Football Team was renamed the Washington Commanders, creating a massive conversion project to implement the team’s new identity, including their stadium, FedExField, located in North Englewood, Maryland. With a hot deadline only five (5) months away, this project presented a major timeline challenge to overhaul the 82,000-seat stadium with the new Commanders branding.

As a capital improvement project, the scope of work required a top-to-bottom physical re-brand of every visible surface and touchpoint: interior and exterior, public and private. With substantial pressure from the league, media, fans, vendors, and tangential sectors like destination and hospitality services, to execute an NFL-worthy product with global exposure, and to complete the project within the short timeline, the Washington Commanders chose the team of Pinpoint and joint venture partner Paramount, as their partners.

Scope of work

  • Custom stadium & specialty signage

  • Grand format printing

  • Decor

  • Façade logos

  • Tower and ramp banners

  • Acrylic lettering and backlighting

  • Dimensional lettering

  • Vinyl and pillar wraps

  • Seating logos and decals

  • Branded messaging

  • Painting

  • Wayfinding/directional signage


  • Parking lots

  • Fencing

  • Exterior plaza

  • Stadium entrances and exits

  • Main concourse and gates

  • Upper concourse

  • Field and seating bowl

  • Open interior public spaces

  • Concessions stands

  • Waste receptacles

  • Lavatories

  • Service levels

  • Club level

  • Press offices

  • Owner and club/administrative offices

  • Coaching offices

  • Team locker and training rooms

Let’s Work Together!

Contact Pinpoint for stadium, arena, theater, or any other venue brand buildout, signage, fabrication, printing, or installation initiatives. We empower venues and brands of all types to deliver remarkable and engaging visual and physical experiences.