The Rolex 24 at DAYTONA is an annual 24-hour sports car endurance race held at Daytona International Speedway (DIS). Rolex's relationship with DIS dates back to 1959, and the brand became the event’s official title sponsor in 1992.

As the Preferred Signage Partner to DIS, Pinpoint prints, produces, fabricates, and installs all property signage and graphics, including those in the infield, pit row, stadium, corporate suites, and fan-focused activations. Pinpoint works with brands such as Rolex, BMW, Porsche, Hard Rock Bet, Honda Racing, and CrowdStrike—custom-branding corporate hospitality suites and producing and installing official Rolex branding above the Turn 4 Tunnel and in Victory Lane.