Activation with the Jaquars
International mobile network provider Lycamobile was breaking into the U.S. market and needed help with exposure through a sponsorship with the NFL’s Jacksonville Jaguars. They called on Pinpoint to craft and execute strategic marketing initiatives throughout the 2019 season.
Pinpoint created an integrated campaign: in-stadium signage and brand activation areas, in-store promotions, motion graphics, and associated branding opportunities. We produced and installed everything, procured staffing and ran the activations. Activation areas included many customer-engagement opportunities including selfie stations and corn hole games.
- Creative and production: 4 weeks
- Installation: 7 days on site
- Branded locations within the stadium: 6
- Staffing and activating at 8 home games
- Social shares: 121 average per game