Activation with the Jaquars

International mobile network provider Lycamobile was breaking into the U.S. market and needed help with exposure through a sponsorship with the NFL’s Jacksonville Jaguars. They called on Pinpoint to craft and execute strategic marketing initiatives throughout the 2019 season.

Dinner with Dawn

Pinpoint created an integrated campaign: in-stadium signage and brand activation areas, in-store promotions, motion graphics, and associated branding opportunities. We produced and installed everything, procured staffing and ran the activations. Activation areas included many customer-engagement opportunities including selfie stations and corn hole games.

  • Creative
  • Signage
  • Promo
  • Strategy
  • Print
  • Copywriting
    • Creative and production: 4 weeks
    • Installation: 7 days on site
    • Branded locations within the stadium: 6
    • Staffing and activating at 8 home games
    • Social shares: 121 average per game

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