Proctor & Gamble:
Dinner with Dawn
Dawn dish soap claimed one bottle of Dawn could wash 5,760 dishes. They asked us to prove it: find a quintessential American small town, feed them a 3-course meal, and hand-wash all the dishes with only 1 bottle of Dawn dish soap. Make it a fun, family-dinner experience the citizens will never forget!
We transformed North Union Street for the dinner. and built 300+ branded picnic tables for the dining; contracted the MC and DJ; designed and produced custom branded signage, water bottles, staff apparel, golf carts and more. At the end, each attendee received a gift bag of Dawn-branded swag.
We ended up cleaning more than 6,000 dishes with that bottle! This huge event was turned into a national TV commercial, and media coverage and impressions topped 800 million.
People
Dishes
Dawn Bottle
Deliverables
Signage
- Acrylic Dawn Bottle Display
- Directional and Bathroom Signage
- Catering Tents – 9′ x 8′ (6)
- Check in Entrance Signs – 24″ x 96″ (6)
- Colored Section Signs – 30″ x 80″ (7)
- Hero Dish Display
- Golf Cart Graphics
- Fabric Media Wall 12.5′ x 8′
- Fabric Media Wall 20′ x 8′
- Table Menus
- Meter Boards for Distance Numbering
- Microphone Flags
- Die-Cut Dawn Vinyl Logos
- Napkin Holders
- Over the Street Banner 30′ x 3′
- Picnic Table Covers 2,500′ Polyester Fabric
- Plate Display Mileage Table Sign
- Branded Podium
- Polaroid Cut out Frames – 36″ x 44″ (6)
- Pole Banners
- Speaker Graphics
- Stage Skirt
- Table Covers 6′
- Check in Table Signs – 11″ x 17″ (12)
- Welcome Signs – 30″ x 84″ (16)
- Bubble Machines
- Ground Graphics
- “Golf Cart Lane” Stencils
Promotional Products
- 36″ Balloons (36)
- Tote Bags (500)
- Dish Brushes (500)
- Staff Credential Badges with Lanyards
- Sponges Branded (500)
- Tassels & Weights for Balloons (36)
- Temporary Tattoos (3,000)
- Dish Towels (500)
- Umbrellas (2,500)
- Branded Water Bottles (4,000)
- Wristbands (3,000)
- Picnic Blankets
Apparel
- Catering & Wash Crew T-Shirts
- Raincoat Dawn Branded
- Staff Polos/Dress
- Staff Shirts