Dinner with Dawn

Procter & Gamble

Dawn dish soap claimed one bottle of Dawn could wash 5,760 dishes. They asked us to prove it: find a quintessential American small town, feed them a 3-course meal, and hand-wash all the dishes with only 1 bottle of Dawn dish soap. Make it a fun, family-dinner experience the citizens will never forget!

Dinner with Dawn

We built, staffed, and executed the interactive brand experience for over half the town of Lambertville, NJ. We invited Lambertville, a town of about 3,800 people, to the free #FamilyDinnerWithDawn event via direct mail campaign. Within 24 hours of going live, our custom website received 696 registrations and over 2000 people attended the 6-block-long party. We transformed North Union Street for the dinner. and built 300+ branded picnic tables for the dining; contracted the MC and DJ; designed and produced custom branded signage, water bottles, staff apparel, golf carts and more. At the end, each attendee received a gift bag of Dawn-branded swag.

  • Acrylic Dawn Bottle Display
  • Directional and Bathroom Signage
  • Catering Tents – 9′ x 8′ (6)
  • Check in Entrance Signs – 24″ x 96″ (6)
  • Colored Section Signs – 30″ x 80″ (7)
  • Hero Dish Display
  • Golf Cart Graphics
  • Fabric Media Wall 12.5′ x 8′
  • Fabric Media Wall 20′ x 8′
  • Table Menus
  • Meter Boards for Distance Numbering
  • Microphone Flags
  • Die-Cut Dawn Vinyl Logos
  • Napkin Holders
  • Over the Street Banner 30′ x 3′
  • Picnic Table Covers 2,500′ Polyester Fabric
  • Plate Display Mileage Table Sign
  • Branded Podium
  • Polaroid Cut out Frames – 36″ x 44″ (6)
  • Pole Banners
  • Speaker Graphics
  • Stage Skirt
  • Table Covers 6′
  • Check in Table Signs – 11″ x 17″ (12)
  • Welcome Signs – 30″ x 84″ (16)
  • Bubble Machines
  • Ground Graphics
  • Golf Cart Lane” Stencils
  • 36″ Balloons (36)
  • Tote Bags (500)
  • Dish Brushes (500)
  • Staff Credential Badges with Lanyards
  • Sponges Branded (500)
  • Tassels & Weights for Balloons (36)
  • Temporary Tattoos (3,000)
  • Dish Towels (500)
  • Umbrellas (2,500)
  • Branded Water Bottles (4,000)
  • Wristbands (3,000)
  • Picnic Blankets
  • Catering & Wash Crew T-Shirts
  • Rain Coat Dawn Branded
  • Staff Polos/Dress
  • Staff Shirts
      • Creative
      • Signage
      • Fabrication
      • Promo
      • Strategy
      • Direct Mail
      • Digital

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