Crest 3D White Whitening Therapy Collection Launch

A custom buildout for a one-time media event

Pinpoint was asked to deck out this swanky NYC loft as a part of Crest’s launch of their new product line, Whitening Therapy Collection. This one-day event was a media frenzy, and every aspect of the production had to be picture perfect. Pinpoint delivered an impressive variety of clean, bold graphics which included our first ever custom LED dimensional wall. This one-of-a-kind dimensional wall was received so well by the client and media – though it was our first we are confident it will not be our last!

Dinner with Dawn

The custom assets & build-out consisted of:

  • Custom 8′ x 8′ LED dimensional wall
  • Onsite service desk branding
  • Podium graphics
  • Deluxe retractable banner stands (4)
  • 6’ Cube shelf display with branding to hold products
  • 6′ Four-Sided Table Cover (3)
  • Branded Regatta Tote bag
  • 5-Sided acrylic display box with reverse mount graphics and custom box holder mounted to the top
  • 5-Sided acrylic display box with front mount graphics
  • 3-Sided table tents
  • Street Sign (2)
  • Sell Sheet Flyer

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