Modelo Fighting Spirit

KidSuper Studios

at Sofive Soccer Center, Brooklyn, NY


Modelo, one of the world’s largest beer brands, launched a limited-edition fashion collection called the “Fighting Spirit Collection,” collaborating with five handpicked streetwear clothing design studios. Modelo’s entertainment marketing agency, Cogent World, brought in Pinpoint as the production and fabrication partner. Pinpoint’s objective fulfilled Cogent’s creative vision to bring to life Modelo-branded, share-worthy sceneries and backdrops to create “cool” social media photo/video ops for a KidSuper soccer-related event at Sofive Soccer Center, in Brooklyn, NY.

The work

KidSuper founder Colm Dillane’s streetwear collection was inspired by his passion for art, hip-hop, and the underground Latino soccer community in NYC. To bring this collection theme to life, Cogent developed an immersive, 10-field soccer experience, including an outdoor deck, three lounges, men’s and women’s locker rooms, bar, and party room. The primary focus was buildouts of photo-worthy installations. Fabricated scenery and signage produced by Pinpoint included golden Modelo/KidSuper-branded locker-room spot; dasher board banner wraps, field branding, event wayfinding, wall and window vinyl graphics, and photo wall; branded bar and concession stands; LED neon-style logo sign; branded promotional items such as engraved medals and trophy cups; and custom-fabricated, branded DJ booth.


  • Soccer fields brand takeover: 385 sq.ft. printed polyester wall graphics
  • Bar and concessions brand takeover: 127 sq.ft. printed graphics
  • Soccer locker & bench photo op
  • 10’ x 8’ Step and Repeat
  • 10.25” tall branded gold trophy and engraved gold medals
  • Exterior banners
  • Installation of additional agency-provided items

the outcome

The Modelo Fighting Spirit activation at Sofive, was such a success that Pinpoint was immediately engaged to produce the RSVP Gallery activation in Chicago, IL only five days (5) before the event. Pinpoint proved its value as a partner to Modelo and Cogent by completing fabrication, logistics from Connecticut to Illinois, and installation within the ultra-tight deadline.

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