Huda Beauty
Company Re-Brand & Product Launch Influencer Event
Pinpoint had one week to fabricate, produce, and install “Huda Beauty Blur Labs,” a private activation event for beauty influencers held at Lavan Chelsea in New York City.
Client
Overview
Huda Beauty is one of the world’s fastest-growing beauty brands. Since 2013, the brand has become the world’s biggest beauty Instagram account with over 26 million followers.
The Objective
Huda Beauty’s goal was to produce a completely immersive brand experience from the entrance through each themed station and showcase areas throughout the event space. Pinpoint was charged with fabricating and installing all branded elements of the activation.
About The Project
Working with Colina Group, Huda Beauty’s Los Angeles-based agency, Pinpoint had one week to fabricate, produce, and install “Huda Beauty Blur Labs,” a private activation event for beauty influencers held at Lavan Chelsea in New York City.
The mission of the event was to launch the company’s new re-brand and introduce a new product line to industry influencers and the press.
Deliverables
- 4 Beauty Display Stations with Mirrors, LED Lighting, and Shelving
- Custom Built Café Desk, 10’W x 3.6’H x 3’D
- Custom Built Entrance Desk, 42”W x 41”H x 40”D
- Light Box with Push-Through, Halo-Lit Acrylic Letters
- Front-of-House AV Façade, 6’W x 4’H x 4’D
- Ribbed Archway Entrance Tunnel
- Non-Active Conveyor Belt with Faux Doors
- Dimensional Walls with Rounded Corners
- Vending Machine Wall Units and Product Displays
- Photo Moment Wall
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Steve Gentile
PARTNER & DIRECTOR OF STRATEGY
Justin Carde
PROJECT MANAGER
Ryan Farrington
PRODUCTION GRAPHIC DESIGNER
Al Martone
FABRICATION MANAGER
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