Google Marketing Platform Hospitality Activations
Xpedition
Helping Google transform hospitality venues into thoughtfully branded spaces.
Activation Background
Every June, the Cannes Lions International Festival of Creativity gathers top brands, agencies, tech companies, publishers, and media organizations for a week focused on ideas, networking, and business growth. In addition to the main events, leading brands set up exclusive hospitality spaces where executives, partners, and customers can connect and experience their brands in a more personal way. This year, the festival highlighted AI, digital advertising innovation, creator platforms, and the future of marketing.
Pinpoint worked with Xpedition to support Google's invitation-only hospitality events in Cannes. We transformed several restaurants and gathering spaces into branded environments for executive meetings, private dinners, networking events, and Google Marketing Platform activations. Every detail, from exterior branding and graphics to custom décor, promotional items, and event materials, was designed to create a seamless experience that matched Google's global brand standards.
The Ask
Xpedition partnered with us to produce and install the branded environments for Google's private hospitality program across three Cannes venues. Our scope included custom fabrication, environmental graphics, printed materials, promotional products, executive dining collateral, wayfinding, and branded displays, all designed to create a seamless, cohesive experience from one location to the next.
With multiple venues operating on tight schedules, the project demanded careful coordination, quick turnaround times, and meticulous execution.
The Work
Multiple hospitality venues were transformed into immersive Google environments through a combination of custom fabrication, environmental graphics, branded décor, and premium print production.
Exterior storefronts and restaurant windows were enhanced with removable vinyl graphics, branded divider walls, dimensional logos, illuminated displays, and custom signage that established a strong visual presence while complementing the character of each venue. Inside, branded shelving graphics, meeting room identification, window films, tabletop signage, executive dining materials, lounge branding, and custom decorative elements carried Google's visual identity throughout every stage of the guest experience.
The experience extended well beyond the built environment. Pinpoint produced an extensive collection of premium promotional products and printed collateral, including custom tote bags, bucket hats, pillows, coasters, stickers, hand fans, facial mists, travel accessories, executive menus, place cards, name badges, postcards, Wi-Fi signage, and other branded event materials. Every piece was thoughtfully produced to deliver a polished, cohesive experience while maintaining Google's exacting brand standards.
Key Deliverables
- Multi-venue environmental branding across hospitality spaces
- Custom fabricated slat wall divider systems with interchangeable branding panels
- Dimensional Google, Gemini, Google Ad Manager, and Google Chat logo installations
- Exterior window graphics and removable adhesive vinyl
- Interior frosted window graphics and privacy films
- Welcome signage and branded entry experiences
- Digital kiosk wraps
- Illuminated branded shelving and feature displays
- Custom tabletop signage and stained wood sign holders
- Executive dinner menus, beverage menus, buffet signage, and place cards
- Wi-Fi signage and meeting room identification
- Name badges, table numbers, table cards, and registration materials
- Wayfinding maps and directional signage
- Hanging glass graphics
- Private event signage
- Custom postcards and branded mailbox activation
- Outdoor coaster collection
- Promotional products including cotton tote bags, bucket hats, pillows, face masks, facial mist, travel pouches, tennis bags, hand fans, stickers, coasters, napkins, and name tags
