Between The Pipes

Coors Light at Amalie Arena, Tampa Bay Lightning

Renovating the bar space and transforming it into a more premium experience, ultimately driving Coors Light product sales within the arena.

About The Project

“Between the Pipes” is Coors Light’s branded terrace-level bar fan-experience at Amalie Arena, home of the NHL’s World Champion Tampa Bay Lightning. On the second deck of the bar sits the the largest digital organ in the NHL, focal point of Amalie Arena’s sound experience. This attracts all eyes toward the Coors Light branding.

Objective

The goal of this project was to upgrade the bar space into a more premium experience, ultimately increasing Coors Light product sales within the arena.

The Build

Design/build firm Paramount and Coors Light’s experiential agency, Jack Morton, asked Pinpoint to advise, fabricate, produce, and install the new, premium makeover. Executing Jack Morton’s creative vision, we created channel lettering, a custom hockey stick wall, dimensional acrylic logos, and sleek cladding elements made of wood and brushed aluminum. Due to the balcony's height and location, a 75-ton crane and 135-ft boom were necessary for installation.

Deliverables

1800 sq. ft. of brushed aluminum paneling installed with no visible hardware
432 sq. ft. of laminate floor panels (Asian Walnut with natural stain) installed on walls
420 sq. ft. of 6” x 3” brushed metal adhesive tiles installed on lounge walls
Three (3) backlit dimensional Coors Light channel lettering logos
Arena-facing dimensional lettering: 30’ x 27” x 1/2”-thick acrylic lettering attached to an aluminum cabinet installed on the balcony rim using heavy equipment
Fabrication and finishing of 85 custom cut hockey sticks, with Tampa Bay Lightning vinyl logos applied to each stick