Modelo, one of the world’s largest beer brands, launched a limited-edition fashion collection called the “Fighting Spirit Collection,” collaborating with five handpicked streetwear clothing design studios. One of those designers was RSVP Gallery. Modelo’s entertainment marketing agency, Cogent World, brought in Pinpoint as the production and fabrication partner to physically bring the brand’s content-capture-style experiential marketing activation to life.

Pinpoint’s objective fulfilled Cogent’s creative vision to bring to life Modelo-branded, share-worthy sceneries and backdrops to create “cool” social media photo/video ops for a celebration of RSVP Gallery’s partnership with the Chicago White Sox at Guaranteed Rate Field in Chicago.

Demonstrating mission-critical execution capabilities, within five days (5) of the Modelo/RSVP Gallery/Chicago White Sox activation, Pinpoint was hired to replace Cogent’s existing production firm that had unexpectedly withdrawn from the project. Proving response capabilities, efficiencies, and working across coordinated departments, Pinpoint delivered the entire production, logistics, and installation to meet the urgent deadline.