Daytona 500


Preferred Signage Partner of the Daytona International Speedway

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Pinpoint is responsible for the official track signage, event signage, and brand activations for corporate sponsors.

About The Project


The Daytona 500, held at Daytona International Speedway (DIS), is an iconic, annual 500-mile race. It’s widely regarded as the most prestigious and significant event in NASCAR.
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    The Build


    Pinpoint, being the Preferred Signage Partner to DIS, takes charge of the official track signage, event signage, and brand activations for corporate sponsors like BMW, Crowdstrike, Stillhouse, and Porsche.

    Pinpoint takes care of every aspect of production and management, from printing and fabrication to logistics and installation. We handle various areas like track display, infield, pit row, corporate/VIP suites, and fan-fest activations.

    The Daytona 500 is a powerhouse in the media, offering unmatched exposure for leading brands in NASCAR and sports worldwide.

    Deliverables


    • Official racetrack signage and wayfinding
    • Victory lane graphics and banners
    • Infield access tunnel and pedestrian bridge graphics
    • Infield banners
    • Brand activations
    • Suite wraps and concessions branding
    • Concourse signage
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    Talk With Our Experts

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    Steve Gentile

    PARTNER & DIRECTOR OF STRATEGY

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    Quincy Morris

    STRATEGIC ACCOUNT DIRECTOR

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    Justin Carde

    PROJECT MANAGER

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    TJ Andrews

    MANAGING PARTNER

    Let's Talk

    Let's Create Remarkable®

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